Our weekend in NYC began with a trip to Smorgasburg, a food festival in Williamsburg with stunning city skyline views and epic treats. The girls’ favorites were the egg waffle-come ice cream from Wowfulls and the famous Ramen Burger. After Smorgasburg, we walked the Brooklyn Bridge to Southstreet Seaport where the girls visited cute boutiques and ate a delicious dinner. It was a day well spent, filled with delicious eats and plenty of photo-ops!
Week 2 kicked off with a visit to the showroom of accessory company Sakroots. The Sakroots team set up four stations through which the girls rotated: marketing, visual merchandising, mood boards, and a “battle of the bags” game lead by merchandising. The girls loved getting a taste of what working in fashion actually entail!
We then headed to the H&M store in Times Square where we were joined by Tiffany Reid, Seventeen’s Senior Market Fashion Editor. Tiffany snapped cute photos of the girls and posted them directly to the official Seventeen Instagram story! At H&M, we learned about Coachella fashion, walked their epic in-store runway, and were projected onto their giant Times Square billboard. It was an exciting afternoon to say the least!
The excitement continued the next day at Guess Inc.’s NYC showroom where the girls caught a sneak peek of ASAP Rocky’s upcoming capsule collection and learned about the power of a celebrity partnership/endorsement for a brand. After Guess, we visited the Jessica Simpson fashion company run by the Sequential Brands Group. The girls learned about brand licensing and manufacturing. This day was so informative about the inner-workings of fashion marketing, and the girls learned from the industry’s brightest!
The next day was filled with singing and dancing, beginning with a Broadway workshop: a cast member from Broadway’s hit musical Wicked taught us the lyrics and actual choreography to “One Short Day” from the show. The girls were SO excited and continued to sing and dance to the song at any and every opportunity for the next few days. We then headed to the super cute Dormify headquarters, where we met the company’s young founder. The Dormify team split the girls up into groups and asked each group to design pillows to potentially be used in their next collection and plan a marketing strategy. Everyone was super enthusiastic to participate in this hands-on activity!
The excitement continued into the evening at Ellen’s Stardust Diner, where we belted out show tunes all night long. Our program member Carrie even performed “Hopelessly Devoted to You” from Grease for the entire restaurant!! It was a great end to a fun-filled day!
Day 12 was our final day at Hearst Tower, and what better way to say goodbye than a photoshoot at the Hearst Digital Studio with all of our new friends! After getting their hair done in by stylists from Not Your Mother’s hair-care, we headed to Studio D to be photographed by the professional photographers from Seventeen. What an incredible way to wrap up our time at the Seventeen headquarters!!
We then headed to Broadway to finally see Wicked!! Everyone was blown away by the incredible music, the extraordinarily talented cast, and the compelling story-line. The girls were all so excited to see the choreography that they had learned in action – we were all dancing in our seats when “One Short Day” came on. They really felt like they were part of the performance! The girls loved every moment of it, and we all sang Wicked the whole way home!
Wow – we can’t believe our last official day has finally arrived and it’s time to say bye to the trip of a lifetime. To start our day, we headed over to the Hudson River Pier to board the Beast Speedboat ride where we saw awesome views of the Statue of Liberty. Next, we headed to Central Park where we reflected on our favorite memories of the trip while eating New York City’s best chocolate chip cookies from Levain Bakery. For the final night of our Seventeen Fashion Experience, we headed to a delicious Greek restaurant for a final Banquet dinner – and to celebrate Bridget’s birthday!!
Over the past two weeks, we have truly become a family. Not only was this trip enriching and educational, but each participant made life-long bonds with girls from all over the country and around the world.
The Westcoast Blogger
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