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The Sports Biz Boot Camp and Westcoast Connection have collaborated to create an unparalleled career experience program for high school students who are passionate about the business of sports and aspire to pursue a career in sports management or other opportunities beyond the playing field.
Developed by Stephen Master, a longtime NYU Stern Professor and former executive at both the NFL and NBA, this immersive experience offers a rigorous introduction to sports management and media through a mix of real-world case studies, collaborative group projects, interactive classroom learning, and industry guest speakers. Students will also enjoy site visits to the offices of leading sports brands, meet with corporate executives and visit some of the most iconic stadiums and franchises in New York City & Chicago, two of the greatest sports cities in the world.
Every student on this program will experience a behind-the-scenes look at the sports business industry, gain a better understanding of the career paths available, and develop lifelong connections.
Foundations of Sports Marketing
The Role of Athletes, Teams & Leagues as Brands
Sports Leagues and Governing Bodies
Agencies and Athlete Management
Corporate Sponsorships
Media Rights & Broadcasting
FANALYTICS: Using Data & Analytics
Digital & Social Media in Sports
Sports Consumer Behavior
Hosting Major Sports Events
Sports Finance & Investment
The Growth of Women’s Sports
Emerging Leagues and Sports
The Disruption of College Sports
Merchandising & Licensing Strategies
Career Paths in the Sports Industry
Led by Professor Stephen Master, an NYU Stern Professor for the past 20+ years, former executive at both the NFL and NBA, and current advisory board member of the University of Michigan’s Sports Management program, this immersive career experience gives high school students a collegiate-level introduction to the business of sports.
Through real-world case studies, site visits, interactive classroom learning and guest speakers from across the industry, students will explore marketing, media, sponsorships, analytics, and more. The program provides hands-on learning, insider access, and valuable connections to help students turn their passion for sports into future opportunities.
The Sports Biz Boot Camp was created by Stephen Master, the Executive Director of the Program. The program bridges theory with practice. Each day offers a mix of interactive classroom learning, real-world case studies, collaborative group projects, and guest speakers from across the sports industry. This immersive experience is modeled closely on the NYU Stern Sports Marketing & Media course and gives students a comprehensive understanding of how the sports industry operates.
After spending the past 25 years in the sports industry and 21 years as an Adjunct Professor at NYU’s Stern School of Business, I’m incredibly excited to launch the Sports Business Bootcamp with Westcoast Connection.
I designed this program to give high-achieving high school students a collegiate-level introduction to the sports business ecosystem. Participants will gain a head start in the competitive college admissions process and begin building meaningful relationships with professionals across the sports industry.
I hope to have the opportunity to work with you and help launch your career in the Sports Biz.
The High Line • Navy Pier • Central Park • Miracle Mile • Times Square • The Edge observation deck • MLB baseball game • Brooklyn Bridge • South Street Seaport • Millenium Park & The Bean • Grant Park • Chicago Riverwalk • Chicago Sports Museum • SeaDog Speedboat Ride. See More Details for the full list of highlights.
Explore the field of Sports Business and enjoy exciting city highlights. The perfect balance of learning, career exploration and unforgettable summer fun.
Receive a letter certifying the completion of the program. Letters of recommendation are also available.
Sessions led by Professor Stephen Master from NYU Stern. Each session includes 2 site visits and multiple guest speakers.
Stay in modern Chicago & NYC hotels.
Includes breakfast and dinner daily. Enjoy a variety of great options at local restaurants.
Includes all recreation & activities listed.
Public transportation such as the subway and bus.
Up to 70 students.
Available for students who don’t require accommodations. Contact us for details.
We can accommodate most dietary preferences and allergies.
Who are the staff and what are their qualifications?
Our staff are educators, guidance counselors, coaches, college and university students, former camp counselors, residence life coordinators, community volunteers, world travelers, and other leaders with diverse backgrounds. Many are former participants themselves who couldn’t get enough of the Westcoast experience! Learn more about our summer leaders.
What if I need to contact my teen during the program?
Participants may bring their cell phones so parents may call and message their kids directly. You may also contact our Communication Centers which serve as the official link between programs on the road and parents. We are staffed every day during the summer and have somebody on call for after hours emergencies ready to assist you 24/7.
Will attending one of your programs help me get into college?
Attending a summer program is an incredible opportunity to learn and grow into a more well-rounded, mature individual. No matter what type of program you choose, the personal development and experience gained over the course of the summer are valuable resources that could help you with your college essays and applications. If your goal for the summer is to get a head start on college prep, a Career Experience or Pre-College Enrichment program could be just what you need. So while attending any particular summer program will not necessarily get you into your choice school, what you get from it can make a difference!