Outstanding summer programs for teens since 1982

Sports Business Bootcamp - Chicago & NYC 13 Days

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The Biz Behind the Game

The Sports Biz Boot Camp and Westcoast Connection have collaborated to create an unparalleled career experience program for high school students who are passionate about the business of sports and aspire to pursue a career in sports management or other opportunities beyond the playing field.

Developed by Stephen Master, a longtime NYU Stern Professor and former executive at both the NFL and NBA, this immersive experience offers a rigorous introduction to sports management and media through a mix of real-world case studies, collaborative group projects, interactive classroom learning, and industry guest speakers. Students will also enjoy site visits to the offices of leading sports brands, meet with corporate executives and visit some of the most iconic stadiums and franchises in New York City & Chicago, two of the greatest sports cities in the world.

Every student on this program will experience a behind-the-scenes look at the sports business industry, gain a better understanding of the career paths available, and develop lifelong connections.

Curriculum Highlights

  • Foundations of Sports Marketing

  • The Role of Athletes, Teams & Leagues as Brands

  • Sports Leagues and Governing Bodies

  • Agencies and Athlete Management

  • Corporate Sponsorships

  • Media Rights & Broadcasting

  • FANALYTICS: Using Data & Analytics

  • Digital & Social Media in Sports

  • Sports Consumer Behavior

  • Hosting Major Sports Events

  • Sports Finance & Investment

  • The Growth of Women’s Sports

  • Emerging Leagues and Sports

  • The Disruption of College Sports

  • Merchandising & Licensing Strategies

  • Career Paths in the Sports Industry

Sports Business

Led by Professor Stephen Master, an NYU Stern Professor for the past 20+ years, former executive at both the NFL and NBA, and current advisory board member of the University of Michigan’s Sports Management program, this immersive career experience gives high school students a collegiate-level introduction to the business of sports.

Through real-world case studies, site visits, interactive classroom learning and guest speakers from across the industry, students will explore marketing, media, sponsorships, analytics, and more. The program provides hands-on learning, insider access, and valuable connections to help students turn their passion for sports into future opportunities.

Weekly Topics

Sports Industry Site Visits & Guest Speakers

Typical Weekday Schedule

  • 8:00 AM Wake Up
  • 8:30 AM Breakfast
  • 9:30 AM Morning Curriculum
  • 12:00 PM Lunch
  • 2:00 PM Site Visit and/or Guest Speaker
  • 5:00 PM City Highlight
  • 7:00 PM Dinner
  • 9:00 PM Evening Activity

Academic Partner

Sports Biz Boot Camp (SBBC)

The Sports Biz Boot Camp was created by Stephen Master, the Executive Director of the Program. The program bridges theory with practice. Each day offers a mix of interactive classroom learning, real-world case studies, collaborative group projects, and guest speakers from across the sports industry. This immersive experience is modeled closely on the NYU Stern Sports Marketing & Media course and gives students a comprehensive understanding of how the sports industry operates.

A Message From Your Instructor

Professor Stephen Master

After spending the past 25 years in the sports industry and 21 years as an Adjunct Professor at NYU’s Stern School of Business, I’m incredibly excited to launch the Sports Business Bootcamp with Westcoast Connection.

I designed this program to give high-achieving high school students a collegiate-level introduction to the sports business ecosystem. Participants will gain a head start in the competitive college admissions process and begin building meaningful relationships with professionals across the sports industry.

I hope to have the opportunity to work with you and help launch your career in the Sports Biz.

Read Professor Master’s Full Bio

About This Program

  • What it’s Like

    Explore the field of Sports Business and enjoy exciting city highlights. The perfect balance of learning, career exploration and unforgettable summer fun.

  • Certificate of Completion

    Receive a letter certifying the completion of the program. Letters of recommendation are also available.

  • Engaging Instructor

    Sessions led by Professor Stephen Master from NYU Stern. Each session includes 2 site visits and multiple guest speakers.

  • Accommodations

    Stay in modern Chicago & NYC hotels.

  • Meals

    Includes breakfast and dinner daily. Enjoy a variety of great options at local restaurants.

  • Activities

    Includes all recreation & activities listed.

  • Transportation

    Public transportation such as the subway and bus.

  • Group Size

    Up to 70 students.

  • Commuter Option

    Available for students who don’t require accommodations. Contact us for details.

  • Dietary Options

    We can accommodate most dietary preferences and allergies.

More Details